Latest post Thu, Apr 16 2009 3:10 PM by straker. 0 replies.
Page 1 of 1 (1 items)
Sort Posts: Previous Next
  • Thu, Apr 16 2009 3:10 PM

    • straker
    • Not Ranked
    • Joined on Mon, Sep 11 2006
    • Burlington, MA
    • Posts 4
    • Points 40
    • Avid Employee

    1 minute to air - where's the lead story?

    While I sometimes miss my days in the newsroom...the adrenaline rush of breaking news and deadlines...the work I do at Avid is truly exciting.  I had the pleasure of working for the first all-digital newsroom in the world and helped to define some of the earliest non-linear workflows for news.  The year was 1996, and as the Chief Editor / Photojournalist - if any story was in danger of not making its slot, I was to bump out the editor, and ensure that the story made it on-time.  This gave me a driver's seat view of the pressure that news producers, editors, and journalists are under, every single day.

      In my job at Avid, I develop the broadcast market long-term segment strategy and define the solutions that will drive our customer's success today and in the future.  What I love most about my job is that I'm constantly talking to customers in the quest to get a better understanding of their needs and challenges.  In the course of defining a solution, I'm constantly referring back to my experience in news - asking myself - "How would this impact the producer, editor, journalist....what would their reaction be? - How can I make their life easier" 

    Because when it's 1 minute to air, and the lead story isn't ready for air, that's bad....and I've been there!


    Here is a pic of me way back then in the editbay...boy was I young!

Page 1 of 1 (1 items)

© Copyright 2011 Avid Technology, Inc.  Terms of Use |  Privacy Policy |  Site Map |  Find a Reseller