In this episode, we focus on some of the risks which AI could pose to the news business, and how distinctive content will be the key to maintaining audience trust and engagement. Our guest is Duncan Hooper, who heads up CGTN in Europe.

How can the news industry combat a potential wave of AI powered disinformation? A leading news producer has said that distinctive, original coverage tailored to the needs of their audiences is what will be required. Find out more with Duncan Hooper from CGTN on the new Making the Media Podcast. 

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Thanks,

Ajay