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NAB 2013: How to Master the Art of Sports Broadcasting

Only published comments... Apr 04 2013, 12:00 AM by Timory Burleson
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In the world of sports broadcasting, ensuring fans in every location—at home, on the go, at the sporting event—are up-to-date on the latest score, popular play or controversial call is essential. As a result, sports broadcasters face the challenge of amusing thousands of people via the scoreboard reel—displaying both archived highlights clips, as well as high-definition instant replays of fresh coverage—while contending with live streaming, on-air graphics needs and, social media content distribution in (almost) real time.


So just how do production teams behind broadcast sports events answer fans’ needs for on-demand content? They master the art of multidimensional sports broadcasting with help from Avid solutions. In the NAB session, “Beyond Instant Replay: A Look at the Technology Behind Sports Broadcasting,”during NAB 2013 next Tuesday, April 9, Paul Hodges, executive producer, San Francisco Giants, and Rich Gentile, senior director, Broadcasting and Multimedia Production, New York Jets, will explain how their organizations have increased their reliance on integrated workflows and media asset management to mitigate sports broadcast challenges and ultimately deliver accessible, relevant, and entertaining coverage to the most die-hard fans.


This is one session not to be missed! If you have a Conference Flex Pass or SMART Pass at NAB, make sure you make note these session details:



What: Beyond Instant Replay: A Look at the Technology Behind Sports Broadcasting

When: Tuesday, April 9, from 3 pm - 3:30 pm

Where: S227

Who can attend: Any NAB attendee with a Conference Flex Pass or SMART Pass



See the full details for the Beyond Instant Replay session and see what other NAB sessions customers or Avid specialists are leading by visiting Avid at NAB 2013. We’ll see you next week on the NAB show floor.




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About Timory Burleson

With a background in journalism and a passion for bringing information to the masses, I have been an editor and/or writer for several publications over the past six years. Since joining Avid’s corporate communications team, I have enjoyed sharing the latest Avid news, product reviews, announcements, customer success stories and more with you and others in our creative community.

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