Shailendra Mathur is the Chief Architect for video products at Avid with technology oversight over the editing, video server and broadcast graphics products. The responsibilities involve working with customers and technology partners externally, and product management and engineering internally to translate customer and business requirements into architectural and design strategies. With over 18 years of experience in the media industry and a research background in the area of computer vision and medical imaging, Shailendra has contributed to a wide gamut of technical products and solutions in the media space. Beyond his responsibilities in product development, his research and engineering interests have led to multiple publications and patents in the areas of computer vision, medical imaging, visual effects, graphics, animation, media players and high performance compute architectures. Over the past few years understanding the art and science of stereoscopy, color, high frame rates, high resolutions, and applying them to storytelling tools has been a passion. Other areas of interest are file based workflows, asset management and the trends around the merging IT and Broadcast technologies.